Is the medium the message?

I'm not really into grandstanding in general, and even less so on a blog about eco-friendly things. So I'll just lay out the news the way I watched it unfold: There was a bag. It had a message. Celebs carried it. Celeb-watchers went insane. The bag wasn't perfect. Everyone wondered: was it worth it?

Missed out on the controversy? I've sumarized some highlights below. Make sure to read down into the comments; I think the public reaction is way more interesting than anything to do with the bag itself.

The Hype: "I'm Not A Plastic Bag," Bag Snob

The Expose: "I'm Not an Ethical Plastic Bag," Treehugger

The Debate: "You're Not Pretending Anymore; You're Plastic!" Fashionista

The Defense: "'I'm no hypocrite' insists Anya Hindmarch," Daily Mail

The Knock-Off: "I'm NOT a smug twat," Marissa V (currently out of stock)