Chartreuse Chic
for eco friendly fashionistas

What Anthropologie secretly wants to sell

Ok, so choosing to buy only eco friendly fashion can be frustrating. Not because there isn't a ton of awesome stuff out there, but because you're also constantly bombarded by a ton of NON eco friendly options, through magazines, blogs, commercials, billboards, store front windows and your disposable-fashion-touting coworker.

It's ironic that the store I miss the most is Anthropologie, the one place that succeeds in mass marketing the image of the hip, informed, eco friendly chick who wears quirky vintage, recycled and independent fashion. I know I should have been turned off by the hypocrisy long ago, but wow, are they good at what they do! I want to be that girl! (Plus, I should add, beyond the mass marketing part, they do feature a lot of small deisgners and the ocassional organic or fair trade option, though they rarely brag about it... thumbs up!)

But here's the thing -- in real life, the hip, informed, eco friendly chick who wears quirky vintage, recycled and independent fashion isn't wearing Anthropolgie. She's wearing Super Lucky Cat, and the stylists at Anthropologie are super jealous that she's got on a one-of-a-kind find. That's secretly why Anthropologie's spring line up is full of floaty, floral tops.

So here you go: my first eco conversion, where I find the eco friendly counterpart to something I'm lusting after. Only this time, I suspect things started off the other way around.

Super Lucky Cat Vintage Pop Flower Scarf Top $85. This one's a medium, but one-of-a-kind means a selection of colors and sizes at Green with Glamour and the Super Lucky Cat Shop.

p.s. Send me your eco conversion wish list (stuff you super love, but wish were more eco friendly) and I'll start looking for green alternatives. CHARTREUSE dot GIRL at GMAIL dot COM!

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