Patagonia teaches us what it takes to build clothing

via apartment therapy : green

I could go on and on about how impressed I am by this project by green-leaning gear maker Patagonia, but I promised myself when I started this blog that there would be minimal pontification.

The Footprint Chronicles is startlingly honest look at exactly what goes into a selection of Patagonia products, from design to manufacture to distribution. Of course it's promotional material in some respect, but it's also a wonderful peak into the many steps and choices that go into manufacturing clothing. For people who've never thought about where and how their clothing is made, it's a gentle wake up call. For greenies looking for a new perspective, it's a nice reminder about the compromises that are inevitably required (stomach parasites? who knew!) Check it out, and then make sure to tell Patagonia you appreciate this step towards transparency.

Patagonia - The Footprint Chronicles.