Linda Loudermilk on Style.com

I have mixed feelings about online videos -- sometimes I'd rather just get to the meat of the matter instead of waiting! But there are some things that you just have to see for yourself, and the process of making eco friendly denim is one of them. Plus, Linda Loundermilk has amazing, crazy energy that simply can't be conveyed in mere words. Check it out. (Things start with an ad. Be patient, it's worth it.)