So what if I have been hoarding Nimli a little. They're just such a perfect find, you'll want to keep them all to yourself -- thier huge selection of Ecoskin finery, their ridiculously inexpensive handmade wraps, their thoughtful collection of gifts for any budget, and of course, their constant coupon codes (try "WA1" for 20% off and free shipping, courtesy of White Apricot.)
But beside the great shopping and great savings, there are two aspects of Nimli that get me especially excited.
One is the cute graphic tags under each item showing what makes it green. While not as specific as the ranking system proposed but still not implemented by Kenai shoes, those little graphics let you know at a glance whether the product you're drooling over falls into your preferred category of eco friendly. Actually, it's almost the exact system I would put in place for Chartreuse Chic if I weren't too busy to sketch icons. So applause to Nimli for doing it so well.
The other cool thing about Nimli? They make sure their products are shipped directly from the manufacturer, cutting out both the footprint of a warehouse and the unnecessary shipping to a middle person. It's not a new idea for online businesses, but I like that Nimli is so conscious of the eco-impact of their choice, and not afraid to let their customers know.
Nimli. Highlights include Sublet Alex Tee $39 from $55, Del Forte Bluebelle Organic Jeans $139 from $198, Bahar Shahpar Woodsman Coat $376 from $537.